What Makes A Good Brick?
How to Spot a Good Brick: A Reseller’s Guide to Low-Risk Profit
Not all bricks are created equal. While some sneakers flop and sit for months, others quietly deliver consistent profits with minimal effort. The best bricks are low-risk, steady-return shoes that you can move in volume — no hype required.
Here’s what to look for when deciding if a pair is worth flipping:
1. Low Retail, Solid Payout
The best brick flips usually retail between $60–$100, making them affordable and low-risk. Your goal is to net a $15–$40 profit after fees. It’s not about chasing hype — it’s about stacking reliable margins that add up over time.
2. Discount Opportunities
Always hunt for ways to bring your cost down. Before checkout, check for:
Promo codes
Student or military discounts
First-time buyer offers or newsletter signups
Stacking even a 10–20% discount can turn a borderline brick into a solid flip, especially when paired with cashback rewards or credit card perks.
3. Proven Sales History
Before committing, check the sales activity across platforms like:
StockX
GOAT
Poizon
eBay
Mercari
Facebook Marketplace
Look for shoes that are selling daily or multiple times per day. As a general rule, aim for sneakers with 10+ confirmed sales per month. That’s a sign of a healthy market with steady demand.
4. Modest But Scalable Profit
Brick flipping isn’t about making $100 per pair. It’s about repeatable wins. A $15–$25 net profit might seem small, but if you’re flipping 50–100 pairs a month, that’s thousands in passive income — especially if you’re stacking additional perks like cashback and shipping incentives.
5. Easy to Access
The best bricks are easy to buy:
Regularly restocked online
Sitting on shelves in-store
Available in multiple sizes without needing bots or raffles
Low competition = more chances to buy in volume and build systems around your flips.
Final Takeaway
Brick flipping is all about volume, consistency, and control. You're not gambling on hype — you're building a machine that prints predictable profits. Master this strategy, and you’ll create a foundation of steady income that supports everything else you do in reselling.
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